The ten best-selling vodka brands globally, ranked by millions of 9-litre cases sold in 2025 — led by Smirnoff, with Ukraine's Morosha named Vodka Brand Champion.
Quick answer: 1. Smirnoff, 2. Absolut, 3. Khortytsa, 4. Morosha, 5. Hlibny Dar, 6. Żubrówka, 7. Magic Moments, 8. Pshenychna Sl'oza, 9. New Amsterdam, 10. Arkhangelskaya.
Vodka remains the world's best-selling spirit category, and the brands that dominate it are a mix of global giants and regional champions. Diageo's Smirnoff sits comfortably at the top with 23.4 million 9-litre cases sold in 2025 — nearly double its nearest rival. But the category's most interesting story is the rise of Ukrainian brands, which have rebounded strongly since Russia's 2022 invasion. This list ranks the top ten vodka brands worldwide by annual case sales, based on The Spirits Business Brand Champions 2026 report. The data is measured in millions of 9-litre cases, the industry-standard unit equivalent to 12 standard 750 ml bottles. Ukrainian brands Global Spirits and Bayadera Group account for three of the top ten, while India's Magic Moments is the fastest-growing major brand.
Diageo's Smirnoff is the world's best-selling vodka by a wide margin, with 23.4 million cases sold in 2025. The brand dwarfed its nearest rival by nearly double, though its total marked a 4.1% decline — the second straight year of falling sales for the global leader.
Pernod Ricard's Absolut holds firm in second place with 12.3 million cases sold in 2025, up 2.2% year-over-year. The Swedish brand remains the best-selling premium vodka globally and has maintained steady growth after a dip in 2023.
Global Spirits' Khortytsa narrowed the gap to Absolut in 2025, selling 11.7 million cases — up 3.9% — closing the gap between the two brands to just 600,000 cases. The Ukrainian brand has been on a steady upward trajectory since 2023 and is closing in on the 12-million mark.
Morosha was named Vodka Brand Champion 2026 after jumping almost one million cases to 11.2 million in 2025, up 8.3%. The Ukrainian brand, owned by Global Spirits, has nearly doubled its volume since 2022, rebounding strongly after being impacted by Russia's invasion.
Bayadera Group's Hlibny Dar continued its post-invasion rebound with 10.5 million cases sold in 2025, up 5.0%. The Ukrainian brand passed 10 million cases in 2024 and has posted three consecutive years of growth despite the ongoing war.
Poland's Żubrówka, known for its bison grass vodka, slipped 3.3% to 9.2 million cases in 2025. The Maspex Group brand has been investing heavily in innovation — from canned cocktails to new flavors and a brand refresh — but has yet to reverse its multi-year decline.
India's Magic Moments, owned by Radico Khaitan, is the fastest-growing brand in the top ten, up 14.6% to 8.2 million cases in 2025. The brand has added nearly five million cases since 2021 and is on track to pass the 10-million milestone in the coming years.
Pshenychna Sl'oza (also known as Finest Wheat) made its debut in the top ten after a spectacular 190.5% jump to 6.1 million cases in 2025. The Global Spirits brand, made from durum wheat with a seven-stage filtration process, was the only vodka named among the top 10 fastest-growing spirits of 2025.
Gallo's New Amsterdam Vodka slipped 3.8% to 4.95 million cases in 2025, falling just below the five-million mark it has hovered around for years. The brand updated its look in April 2025 with a new logo, label, and icon to boost shelf visibility.
Russian vodka Arkhangelskaya rounds out the top ten with 4.9 million cases sold in 2025, up 4.6% — its highest figure since launching in 2015. The Novabev-owned brand edged toward the five-million-case mark despite a cyber attack on its parent company's retail business in July 2025.
| # | Name | Owner | Country | 2024 sales | Growth | Place last year |
|---|---|---|---|---|---|---|
| 1 | Smirnoff | Diageo | United Kingdom | 24.4 million cases | -4.1% | 1 |
| 2 | Absolut | Pernod Ricard | Sweden | 12.1 million cases | +2.2% | 2 |
| 3 | Khortytsa | Global Spirits | Ukraine | 11.2 million cases | +3.9% | 3 |
| 4 | Morosha | Global Spirits | Ukraine | 10.3 million cases | +8.3% | 4 |
| 5 | Hlibny Dar | Bayadera Group | Ukraine | 10.0 million cases | +5.0% | 5 |
| 6 | Żubrówka | Maspex Group | Poland | 9.5 million cases | -3.3% | 6 |
| 7 | Magic Moments | Radico Khaitan | India | 7.1 million cases | +14.6% | 7 |
| 8 | Pshenychna Sl'oza | Global Spirits | Ukraine | 2.1 million cases | +190.5% | n/a (new entry) |
| 9 | New Amsterdam | E. & J. Gallo Winery | United States | 5.1 million cases | -3.8% | 8 |
| 10 | Arkhangelskaya | Novabev | Russia | 4.7 million cases | +4.6% | 9 |
Brands are ranked by the number of 9-litre cases sold globally in calendar year 2025, as reported in The Spirits Business Brand Champions 2026 report. The report aggregates data from brand owners, industry analysts, and customs and excise records, with category performance cross-checked against Euromonitor data. The metric covers all expressions sold under each brand name. All figures are in millions of 9-litre cases. Rank 1 is the best-selling.
Smirnoff, owned by Diageo, is the world's best-selling vodka brand with 23.4 million 9-litre cases sold in 2025 — nearly double the volume of its closest competitor, Absolut. Smirnoff has held the top spot for decades.
Brands are ranked by the number of 9-litre cases sold globally in a calendar year. A 9-litre case equals 12 standard 750 ml bottles. The data is compiled by The Spirits Business Brand Champions report, which aggregates figures from brand owners, industry analysts, and customs records.
Three of the top ten vodka brands — Khortytsa, Morosha, and Hlibny Dar — are Ukrainian. Despite Russia's 2022 invasion disrupting production and exports, these brands have rebounded strongly, with Morosha named Vodka Brand Champion 2026 after 8.3% growth to 11.2 million cases.
Pshenychna Sl'oza grew the fastest among the top ten, jumping 190.5% to 6.1 million cases in its debut year on the list. Among more established brands, India's Magic Moments grew 14.6% to 8.2 million cases.