1
Instagram's own official account is the most-followed on the platform, with approximately 698 million followers. The account promotes features, updates, and community highlights.
username: @instagramcategory: Social media platformcountry: USA
Top 10 Most-Followed Instagram Accounts in the World
The ten most-followed accounts on Instagram as of mid-2026, ranked by follower count.
Quick answer: 1. Instagram, 2. Cristiano Ronaldo, 3. Lionel Messi, 4. Selena Gomez, 5. Kylie Jenner, 6. Dwayne Johnson, 7. Ariana Grande, 8. Kim Kardashian, 9. Beyoncé, 10. Khloé Kardashian.
Instagram has grown from a photo-sharing app into a global media powerhouse with 3 billion monthly active users and an advertising revenue of $83.6 billion in 2025. The accounts at the top of its follower rankings reflect a global celebrity culture dominated by sports, entertainment, and a handful of mega-accounts whose audiences rival the populations of entire countries. This list ranks the top 10 most-followed Instagram accounts as of June 2026, using verified follower counts from Wikipedia's List of Most-Followed Instagram Accounts and Social Blade. It's for anyone curious about who commands the largest audiences on the world's third-largest social media platform.
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Followers
Instagram
Cristiano Ronaldo
Lionel Messi
Selena Gomez
Kylie Jenner
Dwayne Johnson
Ariana Grande
Kim Kardashian
Beyoncé
Khloé Kardashian
The ranking
2
Cristiano Ronaldo
The most-followed individual on Instagram and the most-followed person on any social media platform globally. The Portuguese footballer commands roughly 670 million followers, a reflection of his cross-cultural appeal that spans sport, fashion, and lifestyle.
username: @cristianocategory: Footballercountry: Portugal
3
Lionel Messi
The Argentine football legend holds third place with approximately 511 million followers. The 159 million gap between Messi and Ronaldo is the largest rank-to-rank gap anywhere in the top 10.
username: @leomessicategory: Footballercountry: Argentina
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4
Selena Gomez
The most-followed woman on Instagram, with approximately 415 million followers. The singer and actress has maintained a top-tier Instagram presence for over a decade.
username: @selenagomezcategory: Musician / Actresscountry: USA
5
Kylie Jenner
The media personality and cosmetics entrepreneur has approximately 391 million followers. She is the most-followed member of the Kardashian-Jenner family, which collectively commands over 1.25 billion followers across four accounts in the top 20.
username: @kyliejennercategory: Media personalitycountry: USA
6
Dwayne Johnson
The actor and former professional wrestler, known as 'The Rock,' has approximately 390 million followers. He is the most-followed actor on the platform by a wide margin.
username: @therockcategory: Actor / Wrestlercountry: USA
7
Ariana Grande
The singer and actress holds approximately 372 million followers. Grande has been a consistent top-10 Instagram presence since the mid-2010s, with a dedicated fanbase that engages heavily.
username: @arianagrandecategory: Musician / Actresscountry: USA
8
Kim Kardashian
The media personality and entrepreneur has approximately 353 million followers. Kim Kardashian has been one of the most visible figures on Instagram since the platform's early days.
username: @kimkardashiancategory: Media personalitycountry: USA
9
Beyoncé
The Grammy-winning musician and cultural icon has approximately 308 million followers. Beyoncé uses Instagram selectively, often posting major announcements and visual projects.
username: @beyoncecategory: Musician / Actresscountry: USA
10
Khloé Kardashian
The media personality rounds out the top 10 with approximately 299 million followers. With Kim, Kylie, and Kourtney also in the top 20, the Kardashian-Jenner family's Instagram dominance is unparalleled.
username: @khloekardashiancategory: Media personalitycountry: USA
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Full comparison
| # | Name | username | category | country |
|---|---|---|---|---|
| 1 | Social media platform | USA | ||
| 2 | Cristiano Ronaldo | @cristiano | Footballer | Portugal |
| 3 | Lionel Messi | @leomessi | Footballer | Argentina |
| 4 | Selena Gomez | @selenagomez | Musician / Actress | USA |
| 5 | Kylie Jenner | @kyliejenner | Media personality | USA |
| 6 | Dwayne Johnson | @therock | Actor / Wrestler | USA |
| 7 | Ariana Grande | @arianagrande | Musician / Actress | USA |
| 8 | Kim Kardashian | @kimkardashian | Media personality | USA |
| 9 | Beyoncé | @beyonce | Musician / Actress | USA |
| 10 | Khloé Kardashian | @khloekardashian | Media personality | USA |
How we ranked this
Accounts are ranked by total Instagram followers in millions, as reported by Wikipedia's dynamic list of most-followed Instagram accounts, which sources its data from Social Blade and NotCommon. All figures are rounded to the nearest million and reflect verified counts as of June 2026. Instagram's own official account is included at #1, followed by individual accounts. Brand accounts are noted. Follower counts fluctuate daily, so figures represent a snapshot rather than an absolute value. Category labels (e.g. footballer, musician) reflect the primary public identity of the account holder.
FAQ
Who is the most-followed person on Instagram?
Cristiano Ronaldo, with approximately 670 million followers. The only account with more followers is Instagram's own official account at 698 million.
How many Instagram followers does MrBeast have?
MrBeast has approximately 84.8 million followers, ranking 50th on the overall list. He is the most-followed YouTuber on Instagram.
Which brand is the most-followed on Instagram?
Instagram itself is the most-followed brand account. Among non-platform brands, Nike is the most-followed with approximately 298 million followers.
Why do Instagram follower counts fluctuate?
Follower counts change daily as accounts gain and lose followers. Instagram periodically purges inactive or bot accounts, which can cause large swings for top accounts. All figures in this list are snapshot estimates from mid-2026.